Honeycomb Direct Mail's DM Glossary

Common Direct Mail and Direct Marketing Terms


We understand that at times, a term or two may escape you. That is why its always handy to have a good glossary close at hand. This glossary defines some of the most common direct mail and direct marketing terms used in direct response marketing throughout the industry.

What To Think About After Your Direct Mail Campaign Ships


The greatest, and perhaps most important difference between Direct Mail and any other form of marketing is that when done correctly, Direct Mail will allow you to develop a deeper understanding of your customers or recipients needs and interests. By demonstrating that you know your customers as individuals you can employ very personal, targeted and persuasive methods of selling.

But after the campaign drops - it is far from over - make sure that you:


You have made the commitment. You know DM works. But before you write your next piece - or even your first - take a moment and ask yourself if you are giving yourself and your business the best shot at success. Our knowledgable Direct Marketing Advisors will work with you to ensure that you are.

Take a moment and prepare to engage the conversation. Here are a few points to checkoff that will help you stand out.


Step 1 – Choose The Right List.

If you’ve been in business any length of time you’ll already have a customer list. These are the people you want to talk to first. It’s likely that 80% of your business comes from 20% of your customers. You know who they are, what they buy and what they are willing to pay. Talk to them.

Of course every business likes to see new customers. There are plenty of sources for new names out there.  Find one that matches the profile of your best customers and then test a similar offer to those people.

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Learn about 3 easy steps that will help your next direct mail campaign become a better campaign. Read Now.

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